Monday, October 28, 2019

Editing

Today during class we completed filming for our commercial. First Fulvio gathered all the materials we needed to film. This included the tripod, camera, and SD card. Then we went to the gym to get a Gatorade bottle and basketball that we needed as part of our film. Fulvio was the person who filmed most of the shots. The first scene Fulvio filmed today was a two-shot of Edguardo and I dribbling a basketball. Fulvio set up the tripod and camera so that we could begin filming. Then Fulvio started and stopped the camera while the two of us dribbled. We did about three takes of this scene.

Fulvio then filmed the scene of us drinking Gatorade. Fulvio filmed us doing this scene multiple times in case we couldn’t hear Edguardo and I saying their lines. Then Fulvio re filmed the final scene that he took last class of the close up of a Gatorade bottle. Then we went back to class so we could dump our footage. Fulvio then returned all of the materials we used to film. Fulvio then got the SD card reader so we could dump the footage from our SD card onto the computer. We moved all our footage into the same folder as our footage from last class.

Then I had to move our footage into either a flash drive or our google drive. Since nobody in our group had a flash drive Fulvio used his google drive. He then moved all our footage from our two days of filming into google drive. Then he shared it with the rest of the group in case he was not here on a day that we need to access the footage. Unfortunately we could not complete any editing today. This was due to the fact that the computer took a long time to upload the footage from our SD card. Now that all of the filming is completed we just have to complete the editing process next class.

Filming The Commercial

Today,  we filmed most of our Gatorade commercial. I began by gathering all the materials our group needed to film the commercial. This included the camera, SD card, and tripod. We then went to the track to film the first part of the commercial. Fulvio set up the tripod and put the camera on it. Then he recorded Michael running on the track. We filmed this part of the commercial a few times all of which Fulvio filmed. 

Then Fulvio moved the tripod to the other part of the track to film the next part of the commercial. Michael said his lines while we filmed. We had multiple takes of this part of the commercial. I recommended that we face the opposite way so we could get better lighting on Michael while he talks. Finally we filmed the last part of our commercial. Fulvio took a close up shot of the Gatorade bottle. Once we filmed what we could for the day we had to go back to class to dump our footage. Fulvio closed up the tripod and put it away in its bag. Then I removed the SD card from the camera and put it in its bag.

When we got back to class I returned all of the materials we had used to film except for the SD card. This was so that we could still use it to dump or footage. I got the SD card reader and put it in the computer with the SD card. Then I looked back in my notes to find out which folder our footage would be in on the SD card. Then my group and I looked over our footage to see how it came out. Once we finished watching the footage Fulvio created a folder and Michael dumped the footage into it.

Tuesday, October 22, 2019

Storyboard

Wide shot: Athlete running on a track
Long shot: Athlete drinking Gatorade 
Two-shot: Two people playing basketball 
Medium shot: People drinking Gatorade 
Close-up: of a Gatorade bottle
Tracking: following the athlete running in the track
Dissolve: transition from track to people playing basketball
Reaction shot: Somebody reacting to another person drinking water rather than Gatorade


Monday, October 14, 2019

Editing Lesson Blog

Hello, today in class we learned about how to edit and the process of editing our commercial. When we open the desktop there would be a app called Pinnacle studio 17,18, or 19. This is the app where we would import our videos, edit them, and export them. First, we have to open a folder on the desktop and name it something we'll remember. That is where the videos and the final product will be placed at the end. After that we put the SD card into the SD card reader and then insert it into the computer. The computer that our group use one day is the one we are going to have to use everyday. We must have the same person log into the computer everyday. Even when the are not here we will have to use their login information.

Once the SD and the SD card reader is in the computer a pop up will come up with everything that is on the camera. Click on the DCIM file and our footage should be there based on the date filmed. We have to make sure that the date and time on the camera is accurate so we would not have to guess where our video is. If we can not find the video we have to press the private file, and then press AVCHD, then press stream. Once you find the videos, you highlight all of them then put into the folder that we first when we opened the computer. Then you are going to dump your videos which means to get footage from the camera to the computer. Then press the import button which is on the top of the screen and this is will import your videos to Pinnacle Studios. Then it is time to edit your raw footage. Raw footage is a video that is not touched.

We have to leave track 1 open for titles. Track 2 is the main track that we'll be using because it is for the videos. Track 3 is for the sound or music you want to use. The tracks are pretty much like layers which makes it so much easier to edit. To split the footage you would have to press the razor blade icon. To get rid of the audio of a certain part of the movie you have to select the raw footage and right click. When you are done with your commercial project you have to look for the word export which is next to the import word. Then you have to make it a mpeg.4 and put it on full size, best quality. The camera that we are given is pretty small and handheld. It is great for recording and taking pictures. We're also given a tripod that could be extended 3 levels. We can't move the tripod when its extended because we might trip and fall with it and the camera and that's going to be a lot of money to pay if those things break. This is what we learned this class period.

Thursday, October 10, 2019

Planning Blog for Gatorade Commercial

Today we are setting up our plan for our commercial. Our group decided on our props, costumes, our schedule, the location we are filming, and a back up plan in case of bad weather. Our Gatorade commercial will start at the track where Michael am running and after sip Gatorade. We then go to the middle area of the bus loop where Edgardo and I are dribbling a basketball and stop. Then I pull out a water bottle and Edgardo pulls out his Gatorade and we both drink.
Props

  • Gatorade bottle 
  • Basketball
Costume

  • Headband
  • Athletic Gear
Schedule

  • Today (10/10) we will be planning for our commercial
  • Next class (10/14) we will do our storyboard
  • On 10/21 we will be filming 
  • 10/23 we will be editing
Location

  • Track
  • Bus Loop
Back-Up Plan

  • Running up and down the stairs or around the school if it rains

Monday, October 7, 2019

Research Conventions & Codes

Today, our group decided on the product Gatorade for our commercial. Michael, Fulvio, Jontae, and I all play a sport and consume Gatorade to refuel.Many famous athletes consume Gatorade in order to restore the electrolytes that have been lost. Athletes all around the world drinks Gatorade. Electrolytes are a substance that produces an electrically conducting solution when dissolved in a polar solvent, such as water. When the human body is low on electrolytes some affects can be, irregular heartbeat, weakness, bone disorders, twitching, change in blood pressure, confusion, seizures, and numbness. It is very important to insure you have a good amount of electrolytes in your body so you don't feel the affects shown above. That's why a drink like Gatorade is very important and should be advertised as much as it is.

In Gatorade commercials with Michael Jordan the brand claimed that people should “Be Like Mike Drink Gatorade.” In addition to Jordan athletes like JJ Watt And Serena Williams can be seen in different Gatorade commercials. The common theme in all these commercials is that these athletes are telling viewers they can be like them by drinking Gatorade. This makes the viewers like us want to purchase the drink and hope to be successful like these big name athletes.
These commercials often take place in a gym, outside, somewhere the athlete does his sport best. Common music in these commercials are intense, workout music to get you hype. These commercials include athletes from high school all the way to the pros.

Introductory

Hello welcome to my blog! My name is Jontae and I'm a junior at Fort Lauderdale High School. I'm a big basketball fan. I used to play for the school before deciding to take a break. I really enjoy watching the sport still though. One of my favorite things to do on my spare time is to play my PlayStation 4. The game that I play the most is the latest installment of 2k which is NBA2k20. I relish playing that game because it brings my homeboys and I together to team up to beat somebody else.

One thing I've experienced in school that I really disliked is people that are fake people. I feel like there is no reason to not be true to who you are. Recently my mom got me a vehicle and ever since people all of a sudden want to be "friends" with me and ask for rides. Another thing I despise of is when people are loud in the morning when getting to school. I feel like you should still be adapting to the world when you arrive to school not talking in people's face at 7 o'clock in the morning.

The first class I start off with on my white days is Aice English, then I have study hall, Aice Marine Science, and then at the end I have First Aid Safety. This is my "easy" day compared to my blue days. For my blue days I have Aice U.S History, then Aice Mediastudies, Pre calculus, then Comm Tech 2. My favorite class is Comm Tech. I love learning about how to use different software on computers. My schedule is mostly containing Aice level classes which is college level classes. So, my days are never that easy. I'm always working at the end of the day.

Audience and Institution Essay

In relation to the media area you have studied, discuss the ways audience consumption has changed over time. Audience consumption for ...