Research Conventions & Codes

Today, our group decided on the product Gatorade for our commercial. Michael, Fulvio, Jontae, and I all play a sport and consume Gatorade to refuel.Many famous athletes consume Gatorade in order to restore the electrolytes that have been lost. Athletes all around the world drinks Gatorade. Electrolytes are a substance that produces an electrically conducting solution when dissolved in a polar solvent, such as water. When the human body is low on electrolytes some affects can be, irregular heartbeat, weakness, bone disorders, twitching, change in blood pressure, confusion, seizures, and numbness. It is very important to insure you have a good amount of electrolytes in your body so you don't feel the affects shown above. That's why a drink like Gatorade is very important and should be advertised as much as it is.

In Gatorade commercials with Michael Jordan the brand claimed that people should “Be Like Mike Drink Gatorade.” In addition to Jordan athletes like JJ Watt And Serena Williams can be seen in different Gatorade commercials. The common theme in all these commercials is that these athletes are telling viewers they can be like them by drinking Gatorade. This makes the viewers like us want to purchase the drink and hope to be successful like these big name athletes.

These commercials often take place in a gym, outside, somewhere the athlete does his sport best. Common music in these commercials are intense, workout music to get you hype. These commercials include athletes from high school all the way to the pros.